CLIENT:

In the south, hunting and fishing is a BG deal. From duck hunting to bass fishing, Georgia Outdoor News or G.O.N. remains all-knowing when it comes to the great outdoors. Every year Georgia Outdoor News holds their signature Outdoor Blast event. For diehard fishermen or huntsmen, this event is a close second to Christmas. G.O.N.’s Outdoor Blast showcases vendors such as Great Southern Outdoors, Hog S.W.A.T., Lipstick-n-Lead, and Eulalie Hunting Safari as well as radio show talent, John Kincade, from the local sports talk radio, 680 the Fan.

CHALLENGE:

In the past five years, BG AD Group has aided G.O.N. in drawing a big crowd through traditional advertising. However, as G.O.N. celebrated its 25th year of publishing fishing and hunting articles in 2016, they wanted to jump on the digital bandwagon to better reach Georgia’s outdoor enthusiasts.

solution

To successfully drive attendance, BG AD Group proposed a plan that:

• Aligned perfectly with the brand’s current branding elements to maintain brand continuity
• Targeted outdoor fanatics via digital platforms that were relevant to the magazine’s content
• Raised Outdoor Blast attendance via the digital arena (mobile-ad messenger and display ads)

In the past five years, BG AD Group has consistently increased expo attendees to G.O.N.’s Outdoor Blast through both traditional and non-traditional advertising measures. The Outdoor Blast is always enjoyed by fishing and hunting connoisseurs from all over.

Case Study #2

Liberty University

Media Buying | Customized Marketing | Audience Activation | Endorsement Reviews | Continuity Reviews