Darien Southerland’s energy is plumb contagious. He does everything like his hair’s on fire and delivers BG results for BG AD Group clients ALL. THE. TIME. He has the uncanny ability to match brands with audiences perfectly, and knocks it out of the park when it comes to putting together targeted events that generate growth. Make no mistake: Darien is a fierce negotiator, award-winning sales leader and expert trainer. Darien likes to say he is abnormal in a positive way, and it works to his advantage. He’s just lucky enough to have normal staff around him to keep it real. Darien is an expert in automotive marketing, and shares his passion and instant drive with all clients he represents. Darien has mastered the art of bringing qualified folks on-site with traffic-driven marketing that helps BG AD Group automotive, education, event and all other clients succeed.
In regards to life outside of the office, Darien takes community involvement seriously. He has served as the Head Middle School Football Coach for Whitefield Academy in Mableton, Georgia as well as the former choir director at his church. Additionally, Darien serves as a Chamber of Commerce member for Cobb County, Douglas County, Hall County as well as Nashville’s Chamber of Commerce. He even serves as the Assistant Director of New Members Class at Marietta First United Methodist Church. He enjoys all types of music, is an excellent singer, and a hard core American Picker (if you have to ask, you don’t know, so talk to Darien). What does this man not do? Darien’s wife Mary has been an educator in Gwinnet/Cobb County for the past seventeen years. They have two children, Jacob (Lenoir-Rhyne University Class of 2017) and Kendall (Georgia College and State University Class of 2018), who not only dedicate their time to academics, but also community involvement.