Here at BG Ad Group we have taken on our next adventure.. PODCASTS! We are diving head first in to this trending craze, and we have the whole team involved. The past few weeks our staff has been attending daily meetings, going over all technical and aesthetic aspects of creating a podcast…so when someone asks us who our avatar is, we know exactly what to say! 😉  Needless to say its been quite the thrill, and we are so excited to see where this road takes us!  BG Guy Darien Southerland and Coach Doug Lipscomb have already launched their thriving podcast, Real Life Basketball! Be sure to check it out here :

If you are wondering “Why Podcasts?”, like many are, here are a few stats to swing you towards our direction:


  1. Over 40% of the US Population has listened to a podcast
  2. Podcast listeners listen to an average of 5 different shows per week
  3. 86% listen to all or most of each episode
  4. Podcast listeners are more likely to follow companies and brands on social media
  5. Overall Podcast Listeners are Loyal, Affluent, and Educated
  6. Americans listen to podcasts 5 times more frequently than they go to the movies, on a weekly basis





















All information gathered from sources cited below:

The 11 Critical Podcast Statistics of 2017