Daddy, Why Is Grass Turning Brown Again?
By Paul Martin
My friend’s son asked that question. We were excited that his son was starting to understand the cycle of seasons—in the fall, the grass turns brown. In the spring, the grass turns green.
When you understand the changing seasons, you’ll also know how to prepare your home and your car. You’ll know which clothes to have ready for chilly mornings in the fall or winter. When you’re three years old, you can start keeping up with seasons to help you live.
What if we discovered that there are ‘macro-seasons’? Macro-seasons could be longer stretches of time for cycles to occur. What if the cycle was about the same length as a human life? It would be hard for us to see, but once we recognize the pattern, we could better relate to to people looking for products and to people finding fulfillment in giving generously to non-profits.
Pendulum by Roy Williams and Michael Drew shows that these ‘macro seasons’ are real. Pendulum looks at history and uncovers a predictable swing of public opinion—largely moving from one kind of excess to moderation then to a second excess then back to moderation. With three thousand years of history, the authors show the pendulum’s cycle. Better yet, you can find the way to understand what people will desire in the coming days.
The Pendulum Swings –
Here’s a big hint: If you enjoyed success in the 80’s, your natural instincts may lead you away from success today—just like pulling out the swimsuit in fall. Get prepared for the coming change of seasons by reading Pendulum.
