CUSTOMIZED MARKETING & BRANDING
Marketing is a big, broad term that most folks use to describe what they do when they want to promote their business. There’s about a million different ways to market between the television, print, radio and digital channels of today’s AO (Always On) culture, but that doesn’t mean if one thing works for one business that it’s going to work for another. So we like to use the word ‘customized’ around here, because we feel like what we bring to the table is a real focused approach to interpreting the needs of each client and then tailoring our marketing efforts accordingly. Make sense?
At BG, we believe to our core that the road map to growth is a sound strategy, and our customized marketing services reflect it.
We ask important questions.
We listen for opportunities to go BG.
Where do you want to be at the end of the fiscal year? What is the Life Time Value of each customer? How many quality leads does your sales team need every week? Then we organize your marketing plan into a cohesive, measurable strategy and analyze results as we move forward.
Want better results?
Work with us and experience the Difference.
HERE’S WHAT WE OFFER:
Branding & Copywriting
Your brand is your badge; your promise to the customer. Doesn’t matter if you’re large, small, retail, or B2B—branding is one of the most important aspects of business. CAN WE GET AN AMEN?! An effective brand strategy gives you a major edge in today’s increasingly competitive markets. But what exactly does it mean to brand? At BG AD Group, we dig deep down into your business in order to understand everything and bring out the best visual and copy design elements this side of the Mississippi. In short, we do graphic design, brand positioning, AND messaging. We’re a one-stop shop. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be all things to all people. When we’re done, y’all be sayin’ ‘Dag gum’!.
digital strategy & management
Digital’s a term that’s thrown around more than pigs in mud, in our opinion. At BG AD Group, we believe that great digital marketing starts with understanding our clients’ target audience, and then custom-tailoring messaging and media buys via the right channels to make a perfect fit. Management goes without saying; we’re all over your strategic objectives, implementation, and analysis.
event planning, Management & activations
There’s nothing BG AD Group loves better than a party. We’re ALWAYS ready to get together, whether it’s with your friends or ours. But make no mistake: we’re focused on bringing more business to our clients with each touch point. We have a long history of success with event planning, management, and activations in diverse industries; just check out our case studies to prove it.
TV, Radio, & Print Ad Placement
Do you want to know a secret? Our BG Guy, Darien Southerland, is a Media Ninja. After years of experience in the radio broadcasting industry prior to starting BG AD Group , Darien can navigate his way around a media deal better than Southerners know how to create the perfect mix of ‘Nilla Wafers and Cool Whip in Banana Pudding. We’ll get the best spend for your advertising budget, we promise.
Endorsements & Sponsorships
It’s amazing the number of folks that want to be famous these days. Social media makes people more popular than they really are, in our humble opinion. But there’s something to be said for a well-negotiated deal with a legitimate company that shares your core values and beliefs. If you want to put yourself out there, BG AD Group has the ability to zoom in on endorsements and sponsorships for your brand that make sense not only financially, but in your heart as well.
We do digital advertising like peanut butter does jelly; we’re tight. We use data from the largest consumer reporting companies—called “Big Data”—to effectively target 85% of the US population according to lifestyle, buying habits, age, location and gender. We got your PB&J covered with the right ingredients: SEO, SEM, Creative, Mobile Ad-Messenger, Blended Display, Social Media, Digital TV, YouTube, Pre-Roll Video, Content Marketing, Email Direct Marketing, and Retargeting. And while the industry standard for fraudulent impressions averages 15%, BG AD Group averages 2-3%. Bottom line: we’re stuck on doing the right thing to get you the best ad performance and targeting possible. Kind of like that PBJ gets to the roof of your mouth.