Best 10 Reads for a Marketer in 2017

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Author: Lauren Kandrack – Project Coordinator & Social Media Specialist 

 

 

On this day, America celebrates the 20^th Anniversary of the National Education Association’s (NEA) Read Across America Day! So, let’s remember all of the well-written literature from our successful authors such as Dr. Seuss, Steven Levitt, J.K. Rolling, C.S. Lewis, the list can continue.

If you’re ready to head home after work and slump on the couch with a good book and a hot cup of coffee, then you should feast your eyes on the following list of books for marketers that can expand your knowledge on content writing, digital marketing, ROI, and more. (if you don’t know this stuff already)

I have also included ratings of the books given by Amazon.com

 

1. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott, 2015

4.5 rating on Amazon

 

2. Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath, 2007

4.6 rating on Amazon

 

3. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

by Russell Glass and Sean Callahan, 2014

4.8 rating on Amazon

 

4. Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi, 2014

4.8 rating on Amazon

 

5. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley, 2014

4.7 rating on Amazon

 

6. PRE-SUASION: A Revolutionary Way to Influence and Persuade

by Robert Cialdini, 2016

4.6 rating on Amazon

 

7. Guerilla Marketing

by Jay Conrad Levinson, 2007

4.3 rating on Amazon

 

8. Digital Influencer, A Guide to Achieving Influencer Status Online

by John Lincoln, 2016

4.8 rating on Amazon

 

9. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John, 2016

4.5 rating on Amazon

 

10. Hug Your Haters: How to Embrace Complaints and Keep Your Customers

by Jay Baer, 2016

4.8 rating on Amazon